22 Oct

Posted at 13:59h in Agents, Local Real Estate News, Market Trends, Marketing for Real Estate Agents, Real Estate News, Windermere, Windermere Homes & Estates by
0 Likes

Windermere Homes & Estates (WHE), announces a strategic partnership with 1parkplace, Inc, to bring an exclusive version of its latest innovation, TheGenie.ai to WHE’s southern California operation.

TheGenie.ai is a patent pending, machine learning marketing technology designed to provide the nearly 1000 WHE real estate professionals tools to improve the customer experience of buyers and sellers.

TheGenie.ai uses groundbreaking artificial intelligence to provide WHE agents consultation knowledge that can shorten selling time of listings, increase marketing reach across all traditional, digital and social channels and reduce marketing costs with more targeted analytics.

This alliance brings a new dimension of marketing technology and real estate lead generation solutions exclusively to WHE agents in San Diego and Riverside counties.

Rich Johnson, CEO of Windermere Homes & Estates, says, “in today’s crowded real estate technology arena, realtors and brokers are faced with an array of tools and products that make claims of new leads, improved processes, and more. The challenge realtors face is how to put these pieces together and develop an approach on how to get the most out of their technology investments.”

1parkplace’s CEO, Steve Hundley, states, “We are extremely excited to partner with Rich Johnson and the Windermere Homes & Estates operation in taking a huge step forward in bringing our latest technology suite to its agents. With Windermere’s progressive culture and commitment to success using advanced technology, we could not have imagined a more perfect ally in letting TheGenie out of the bottle.”

Launching in in 4th Quarter 2019, WHE believes that the timing of this technology is perfect for a changing real estate marketplace and to help Windermere maintain its position as a brokerage whose per agent productivity is among the highest in the country.

About Windermere Homes & Estates

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere Homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S., including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

 

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 600
agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to
collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

About 1parkplace Inc.

Headquartered in San Diego, 1parkplace, Inc was founded in 1995 to bring game changing technology innovations to the real estate industry. Notable innovations include; the ZipRealty.com platform, WinForms Online, Move’s eRealtor platform, First American Title’s Fastweb platform, along with 1000’s of REALTOR websites, IDX products and its latest innovation, TheGenie.ai.
Led by CEO Steve Hundley, a licensed REALTOR since 1985, the 1parkplace team is focused on innovating game changing systems that deliver results. Visit www.TheGenie.ai to find out more about The Genie.

Bring your vision to reality, learn more at www.1parkplace.com

07 Oct

Posted at 13:55h in Agents, Windermere, Windermere Palm Desert by
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WINDERMERE AGENTS IN PALM DESERT STAR IN ALL IN, FOR YOU VIDEO CAMPAIGN SERIES

Local Brokerage Expands Impressive All In Video Ad Campaign Series Starring Top Real Estate Agents

I go All In for my clients by making their interest my number one priority. To be the most prepared, educated and capable realtor in the desert. Whether you’re top producer, whether you’re the broker, regardless of where you are at Windermere, we all work together. Customer service is everything to me. I go above and beyond for my client. In every office, every day, by every team member, every agent, to support the clients we serve. I believe the only way in doing the best job for my clients is give them a million percent and Windermere really supports me in every way they can!

Read the Official Palm Desert All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

02 Oct

Posted at 12:39h in Windermere, Windermere Palm Desert by
0 Likes

WINDERMERE AGENTS IN PALM DESERT STAR IN ALL IN, FOR YOU VIDEO CAMPAIGN SERIES

Local Brokerage Expands Impressive All In Video Ad Campaign Series Starring Top Real Estate Agents

“We were thrilled to have had such a great turn out and we are excited to have even more agents participating in the campaign,” expresses President and CEO of Windermere Home & Estates, Rich Johnson. “After experiencing the first Casting Call, I realized this is something beyond just ourselves – this is something significant for the agents’ individuality and the company as a whole.”

Word spread and the buzz was high from the audition success in San Diego a few months back. In June, over forty agents signed up for a Casting Call to kick-start the campaign series. With camera-ready looks, scripts in hand, and smiles beaming bright – one by one, agents shared their unique stories in front of the camera.

Windermere Homes & Estates has an emphasis on servicing their clients and the community, continuously striving for integrity, a strict code of ethics, serious market expertise, and a hardcore commitment to the community.

Read the Official Palm Desert All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

01 Oct

Posted at 12:39h in Local Real Estate News, Real Estate News, Real Estate Tips, Realtors by
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More and more people are cutting the cord and going without television service, but for many—especially those who watch a lot of live programming— cable is still a necessity. Cable and satellite companies love to sign customers to a two-year contract, but will dramatically raise your bill when a promotional period ends after one year. Suddenly, you’re paying $50 or more per month for the same services.

 

Here’s how to get (and keep) the best deals on television service.

 

Know what’s in store: Cable and satellite companies seemingly make it impossible to go online to downgrade your services, cancel service, or choose a new bundle. Even online chat support gives the cable company the upper hand. Picking up the phone and negotiating remains the best way to get the lowest price for your television service.

 

Knowledge is power: Before you call, do some research. Understand the terms of your current contract, see which bundles your cable provider is currently offering to new customers, and price out similar service offerings from other companies. You’ll be in a better bargaining position if you have the freedom to cancel on your current provider.

 

Make the call: Make it clear to the support representative that you are calling because your rates have increased and you’re considering cancelling if they cannot lower your bill. The support representative will initially try to offer higher-priced bundles or short-term freebies, but don’t give up on the negotiation—remember, you already know you can switch to another provider. If the sales representative won’t budge, you can even end the call, and try again with a different representative. In most cases, they would rather find a package that works than lose a customer.

 

*About Windermere Homes & Estates*

 

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere Homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S., including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

 

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

 

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

25 Sep

Posted at 11:00h in Agents, Local Real Estate News, Real Estate News, Realtors, San Diego County Real Estate by
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Windermere Homes & Estates, one of the leading Real Estate companies in San Diego County, has consistently hired some of the best and brightest in the industry. Windermere Homes & Estates names Assistant Head Broker, Nancy Layne, and announces key leadership promotions.

 

Nancy Layne, a longtime member of Windermere Homes & Estates’ Risk Management Team, has been promoted to Assistant Head Broker and Senior Risk Management Specialist. Having served the company for several years in various capacities, Nancy has proven herself a valuable asset. In addition to being awarded NSDCAR’s “Volunteer of the Year” award in 2018, Nancy is a C.A.R. Director, on the Board of Directors of the NSDCAR Professional Standards Committee, and as a Mediator for NSDCAR, holds a Risk Mitigation Specialist certification.

 

Nancy’s elevated role will continue to compliment the robust skill set of the company’s Risk Management department and provide a higher level of support to Windermere’s Broker of Record, Jim Berns, 4-Time “Broker of the Year”.

 

A Realtor since 1988, Nancy brings a unique perspective to the table in her advisement of Windermere Homes & Estates’ agents. Based out of Windermere’s Rancho Bernardo office, Nancy is excited to continue serving agents in San Diego County.

 

Katie Wyatt has been with Windermere Homes & Estates for a number of years. Since joining the company in 2015, Katie has been instrumental in assisting agents in the San Diego and Desert regions with their marketing needs. Katie brings to the table years of marketing experience, including her studies at Fashion Institute of Design & Merchandising (FIDM) with a focus in Graphic Design.

 

Windermere recently promoted Katie to Marketing Manager, where she will provide direction and oversight to the Marketing Department, continuing to provide top-notch marketing support to Windermere agents.

 

Courtney Smith came to Windermere Homes & Estates in 2017 as Rich Johnson’s Executive Assistant, and in her time with the company, has worked in various capacities serving its staff and agents. With experience in Operations, Human Resources, and Risk Management, she has a deep understanding of company operations and how to carryout initiatives set forth by the executive team with the intention of setting the brokerage apart from the competition.

 

With that in mind, Windermere elevated Courtney to the role of Director of Operations and Human Resources for its San Diego and Desert regions. Within her new role, Courtney hopes to continue to leverage her unique skillset to achieve company goals and continue to provide the highest and best level of support to the agents of Windermere.

 

*About Windermere Homes & Estates*

 

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere Homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S., including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

 

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

 

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

22 Sep

Posted at 13:40h in Windermere, Windermere Palm Desert by
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There are over 6,500 Windermere agents in the Western Region and a multitude of cultures represented.  There are ten different languages spoken in this video: Portuguese, Swedish, Chinese, Spanish, French, Tagalog, Italian, Vietnamese, English, Dutch — just a small example of the expansion to the All In, For You meaning.

A family mindset has been the true success for Windermere over the last forty-six years. CEO Rich Johnson expresses, “We firmly believe in our agents and helping build their careers – providing the best technology, resources, and guidance possible, but that also includes listening to the agents and acknowledging the value they bring every day to their clients and to each other.” He continues “…I realized this is something beyond just ourselves – this is something significant for the agents’ individuality and the company as a whole.”

At Windermere, we are all family. Windermere is All in! For our agents, and their clients.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

20 Sep

Posted at 11:01h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

Unfortunately our homes don’t always grow with us. What may have initially worked fine for a single person, a young couple’s starter home, or a family with a newborn can quickly become too small as families expand and multiple generations live under one roof.

Remodeling and adding to your home is one option for creating more space, but it can be costly, and the size of your property may be prohibitive. That’s when moving to a bigger home becomes the best solution.

WHERE DO YOU NEED MORE SPACE?

The first thought when upsizing your home is to simply consider square footage, bedrooms, and bathrooms. But it’s important to take a more critical approach to how your space will actually be used. If you have younger children (or possibly more on the way), then focusing on bedrooms and bathrooms makes sense. But if your children are closer to heading off to college or starting their own families, it may be better to prioritize group spaces like the kitchen, dining room, living room, and outdoor space—it’ll pay off during the holidays or summer vacations, when everyone is coming to visit for big gatherings.

MOVING OUTWARD

If you need more space, but don’t necessarily want a more expensive home, you can probably get a lot more house for your money if you move a little further from a city center. While the walkability and short commutes of a dense neighborhood or condo are hard to leave beyond, your lifestyle—and preferences for hosting Thanksgiving, barbecues, and birthdays—might mean that a spacious home in the suburbs makes the most sense. It’s your best option for upsizing while avoiding a heftier price tag.

 

*About Windermere Homes & Estates*

 

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere Homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S., including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

 

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

 

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

20 Sep

Posted at 10:36h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

When you put your home up for sale, one of the best ways to determine the asking price is to look at comparable sales. There’s rarely a perfect apples-to-apples comparison, so a pricing decision often relies on comparisons to several recent sales in the area. Here are five criteria to look for in a sales comparison.

 

  1. Location:Homes in the same neighborhood typically follow the same market trends. Comparing your home to another in the same neighborhood is a good start, but comparing it to homes on the same street or block is even better.
  2. Date of sale:It varies by location, but housing markets can see a ton of fluctuation in a short time period. It‘s best to use the most recent sales data available.
  3. Home build:Look for homes with similar architectural styles, numbers of bathrooms and bedrooms, square footage, and other basics.
  4. Features and upgrades:Remodeled bathrooms and kitchens can raise a home’s price, and so can less flashy upgrades like a new roof or HVAC system. Be sure to look for similar bells and whistles.
  5. Sale types: Homes that are sold as short sales or foreclosures are often in distress or sold at a lower price than they’d receive from a more typical sale. These homes are not as useful for comparisons.

 

*About Windermere Homes & Estates*

 

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere Homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S., including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

 

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

 

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

20 Sep

Posted at 10:25h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

When you’re house hunting, focus on the things that will improve your quality of life.

There are so many factors that go into a home buying decision that it can make your head spin—especially if you’re in a competitive market where time is of the essence. The desire to purchase a property makes it easy to look past issues that could detract from your enjoyment of the home and cause some regrets down the road. That’s why when you’re weighing your options, quality of life should always be the top priority.

 

Location is part of lifestyle
Buyers often focus on “must haves” that can be added via renovation, but will downplay factors that are impossible to change. For example, if you work and spend much of your free time in the heart of a busy city, a house in the suburbs may mean more space for the same price, but it could also mean long commutes and a major hit to your nightlife. A centrally-located condo might be a better option.

 

On the other hand, if you’re a weekend warrior who looks forward to skiing, hiking, and mountain biking trips, living outside the city may be perfect—you’re that much closer to the trails when you wake up on Saturday morning. It’s a cliche, but it’s true: Location, location, location.

 

Big homes aren’t for everyone
If you love entertaining friends and family, a big house makes perfect sense. You’ll have all the space you need to prepare meals and throw big parties, and your guests won’t have any trouble finding parking.

 

But a big home also means more cleaning and maintenance—more lawn to mow, more bathrooms to scrub, more things that will break and need fixing. Before you dive into an alluring big home, consider your tolerance and enthusiasm for the upkeep. For some, a smaller home or a professionally-maintained condo are better options.

 

About Windermere Real Estate

 

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

20 Sep

Posted at 10:23h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

Renovations never seem to go as planned. There’s always a cost you didn’t anticipate, or a problem that didn’t reveal itself until the project was underway. Here are five common costs to look out for.

  1. Higher utility bills: If contractors and builders are working in your home all day, there’s a good chance they’re constantly walking in and out the exterior doors. That wreaks havoc on your heating/cooling efficiency, so watch out for higher utility bills.
  2. Movers: It’s pretty hard to renovate a fully furnished home. You may be able to move and store most of your furniture yourself, but homeowners often have bigger pieces that require some hired help.
  3. Food: If your kitchen is being torn apart, preparing meals becomes a lot more difficult. You may be able to keep your food budget steady by switching to meals that don’t require counter space, the stove, or the oven, but don’t be surprised if you end up dining out more often.
  4. A few nights in a hotel: Depending on your renovation, there may be some nights where sleeping in your home isn’t practical, or you just need a mental break from the mess. Budget for a few nights at a hotel … or just schedule your family vacation for the worst part of the renovation.
  5. Deep cleaning: It’s one thing to clean and maintain your home after a typical week or two of living. It’s entirely different to clean up after a construction project, as sawdust and other debris can get in every nook and cranny. It may be worth your sanity to just hire cleaners.

 

About Windermere Real Estate

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

17 Sep

Posted at 15:23h in Palm Desert, Windermere Palm Desert by
0 Likes

WINDERMERE AGENTS IN PALM DESERT STAR IN ALL IN VIDEO CAMPAIGN SERIES
Local Brokerage Expands Impressive All In Video Ad Campaign Series Starring Top Real Estate Agents

[September 12, 2019] – On September 6th Windermere Homes & Estates brought the highly anticipated “All In, For You” campaign to the desert!

Word spread and the buzz was high from the audition success in San Diego a few months back. In June, over forty agents signed up for a Casting Call to kick-start the campaign series. With camera-ready looks, scripts in hand, and smiles beaming bright – one by one, agents shared their unique stories in front of the camera.

The newly successful campaign series went live on July 30th. Following in suit with the first casting call from the San Diego offices, Windermere Homes & Estates geared the casting towards agents that work directly with their clients every day, collecting moments, experiences, and achievements while utilizing the tools Windermere provides, helping agents streamline their work and embrace their talents, going “All in” for their clients.

“We were thrilled to have had such a great turn out and we are excited to have even more agents participating in the campaign,” expresses President and CEO of Windermere Home & Estates, Rich Johnson. “After experiencing the first Casting Call, I realized this is something beyond just ourselves – this is something significant for the agents individuality and the company as a whole.”

He continues that there are over 6,500 agents in the Western Region, and a family mindset has been the true success for Windermere over the last forty-six years. “We firmly believe in our agents and helping build their careers – providing the best technology, resources, and guidance possible, but that also includes listening to the agents and acknowledging the value they bring every day to their clients and to each other.”

Windermere Home & Estates Senior Marketing Coordinator, Katie Wyatt points out the continued support the agents have shown for the All In, For You campaign. “The agents represent what Windermere is founded upon: relationships. We want to honor their stories just as much as they uphold Windermere’s, and the families they help. Not to mention, this is fun and something different for us and the agents — it brings us together!”

Windermere Homes & Estates has an emphasis on servicing their clients and the community, continuously striving for integrity, a strict code of ethics, serious market expertise, and a hardcore commitment to the community.

Each month for the remainder of the year, the All In, For You campaign showcases videos, photos, and stories from different agents and will be featured throughout the media, social platforms, and television.

Johnson mentioned, “One of the most repeated comments we heard agents say was how fulfilling it was to be a part of someone’s story in finding a home. Seeing agents share their story is most fulfilling for me.”

The All In, For You Campaign is a true testament in the power of story telling and brings a new standard to empowering agents and the strong, long-lasting relationships Windermere Homes & Estates will continue to make in their journey of success.

About Windermere Real Estate
Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S. including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state, has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

 

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

10 Sep

Posted at 11:34h in Windermere Homes & Estates, Windermere San Diego by
0 Likes

WINDERMERE HOMES & ESTATES BRINGS CONCIERGE PROGRAM TO MARKET
Convenient All-In-One Service Makes the Moving Process So Much Simpler

There are a lot of details involved in moving. You’ll need a range of services including moving vans, cleaning services, home repairs and much more.

Windermere has brought a comprehensive concierge platform onto the scene in San Diego and other markets, making moves and relocation of any size much easier.

The Windermere Concierge platform is designed to help Windermere clients effortlessly manage all important post-transaction tasks in the moving process. It’s the most comprehensive post-transaction concierge platform on the market.

This powerful, cutting edge-tool includes contact details for local vendors within the database and connects with smart-home devices such as Amazon, Alexa and Google Home, making searching for the right vendor incredibly easy.

This not only makes life a lot more convenient for clients, it also helps Windermere agents.

“The best part about it,” explains Senior Marketing Coordinator Katie Wyatt, “is that clients can go on and find vendors quickly and easily.”

For example, finding a painter is as easy as saying, “Hey Alexa, who are the top painters in my area?” Windermere Concierge allows homeowners to schedule cleaning companies, moving companies, repairs and so much more – all from one platform. This gives agents more time to focus on supporting their clients in other ways.

The Windermere Concierge platform also integrates seamlessly with SkySlope – a cloud-based real estate transaction management platform that can count down the days for each transactions. It provides homeowners with a checklist of the common tasks often involved in moving. Windermere Concierge also offers access to a human concierge via text, email or phone – to help with any moving needs.

Plus, this checklist updates in real-time, so homeowners can be working on it simultaneously with their partner (and even leave questions and comments). With Windermere Concierge, there’s no need to reinvent the wheel whenever someone moves. The common services needed, such as cleaners, painters and movers, will pop up whenever they are needed.

The goal of Windermere Concierge is to bring together all elements of the moving process, from transaction to set-up to appointments and much more.

“These days, people want things immediately and they don’t want to have to wait for an answer,” says Wyatt. “They ask Alexa to turn on the oven and turn on the lights or put something in their calendar. To be able to integrate with an action that’s already in someone’s daily life – is huge.”

Windermere Concierge is also the perfect addition to Windermere’s All In, For You campaign and the Private Client Collection. The Private Client Collection is a select number of trusted vendors that work directly with agents and their clients to make their move and transition as seamless as possible. Whether it be flooring, painting or window cleaning; the Private Client Collection vendors support Windermere agents in fronting a portion of the costs for the project; creating a hassle free journey through the end of escrow for both the agent and their clients.

Windermere is leading the way – with the vision that moving or relocating in the future will soon be just as easy as asking Alexa to turn on the lights.

About Windermere Homes & Estates

Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S. including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state, has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.

Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

05 Sep

Posted at 11:06h in Windermere by
0 Likes

Local Brokerage Launches Impressive Video Ad Campaign Series Starring their Top Real Estate Agents

[August 14, 2019] – On June 10th Windermere Homes & Estates hosted a company-wide Casting Call for agents who wanted to be a part of their local media and marketing campaigns.

The idea was the brainchild of Courtney Smith, Director of Operations and Human Resources, who envisioned Windermere agents getting together and sharing their stories. Filming for the All In, For You Campaign began on July 30th and will continue throughout the year as Windermere Homes & Estates features different agents and stories.

Thirty agents auditioned in person and another dozen sent in their videos. Selected agents will be featured in the local version of the All In, For You marketing campaign. At the Casting Calls the Directors were looking for agents with great on-screen personalities and who showed a passion for their clients.

The photos and videos from this campaign will be showcased on TV, local media, as well as being posted on social media. The All In, For You campaign embodies the message that Windermere and their agents go over and above to ensure all clients get the best service they can possibly get. It’s the comprehensive support from the local brokerage that allows agents to go the extra mile for their clients.

“It was a lot of fun for the agents to express themselves on video in their own unique way,” said Rich Johnson, President and CEO of Windermere Homes & Estates. Johnson also remarked on the feeling of unity the experience created. “Sometimes when you have a group of agents who are separated geographically, they don’t get to know each other unless they are doing a transaction together.”

He spoke of agents from different regions of the country meeting each other and explained, “everyone felt like they were a part of something.” The agents who participated made valuable connections that will help them in their careers.

Even if they weren’t featured in the campaign, all participants got to keep their professional photos and video clips, which they can use in their own websites and marketing. Making it a huge win for everyone who came out to support the All In, For You campaign.

Johnson says that the experience of auditions showed him just how much his agents have personally invested in the strong culture of Windermere Homes & Estates.

Some stand out moments from the day include when Laz Castillo said, “We make the process fun beginning to end”

And when Gio Ruiz told the camera, “Being able to expose their properties and find their hidden gem. ”

Windermere has always focused on three basic principles: hire talented people, give them the best tools and create thriving communities.

Out of the Top 20 Franchisors listed in the 2019 Swanepoel Mega 1000 for the US residential real estate brokerage industry, Windermere Real Estate is at #7. The six other real estate franchisors listed above Windermere all have a significantly larger number of agents, making the sales volume per agent at Windermere the highest in the nation.

The Windermere commitment to supporting agents is truly working and it shows in the numbers. The All In, For You campaign, whether on TV, radio or social media, aims to make the message of that commitment clear and highlight the importance of agent support to Windermere’s success.

About Windermere Real Estate

Windermere Real Estate is the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $38 million towards improving lives in the communities where we live and work. For more information, visit windermere.com

Windermere Homes & Estates is one of the most successful brokerages in the Windermere Real Estate network. Founded by Rich Johnson in 2013, the forward-thinking company has opened 17 offices and hired more than 500 agents. They are the winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), and was are honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business. Windermere Homes & Estates is known for providing real estate agents with the highest level of professional and technological support in the state. For more information, visit whesd.com.

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

04 Sep

Posted at 11:05h in Windermere by
0 Likes

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

[August 10, 2019] – Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

The aim of the campaign is to bring agent stories to life and show clients how Windermere really is “all in for them”. Filming for the All In, For You Campaign started on July 30th and will continue throughout the year as Windermere Homes & Estates features different agents and stories.

“In a world full of technology, people lose site of the most important aspect of real estate. The relationship,” said Johnson. “The All In, For You Campaign brings the relationship between agents and clients to the forefront.”

To create this campaign, Windermere held focus groups with their agents – as well as with past buyers and sellers. The goal was to better understand the experience of working with a Windermere agent.

“Real estate is an infrequent, complicated and emotional process. Every experience and transaction is different. In an era of tech and convenience… we wanted to show the real value of working with a Windermere agent.” says Johnson.

“We wanted to show compassion, expertise, advocacy and over commitment (if you will) to service, to helping people through this complicated and sometimes emotional experience.”

The stories told through the All In, For You Campaign remind us that real estate purchases are significant milestones in people’s lives. The videos show the impact an agent can make on the entire experience for their clients.

“Over the years I have seen agents go over and above for their clients. It could be anything from driving keys to their place to work, to being there to meet a service provider. It just shows how much they care about their clients.”

What can we expect to see from Windermere Homes & Estates as they bring the All In, For You campaign to San Diego? First of all, there will be print and digital marketing elements, as well as partnerships with different media companies. In some markets, Windermere will even be creating TV ads – which might come to San Diego down the road. Windermere has also created new marketing materials for their agents to use when they are listing homes and working with buyers. Creating direct and immediate benefits to their agent base.

This campaign tells the story of just how important human connection and agent support is to the success of Windermere. “When it comes down to it,” says Johnson, “the secret sauce that I have is my team of professionals who work in risk management or marketing or technology – or even drilling down to the person who sits at the front desk.”

“When everyone buys into the All In, campaign, the message is the same, no matter which office you are in or who you are talking to. Everyone at Windermere is committed to making sure the agents get the best service they can possibly get.”

The All In, For You campaign, whether on TV, radio or social media, aims to make the message of that commitment clear and will highlight just how important agent support is to Windermere’s success.

About Windermere Real Estate

Windermere Real Estate is the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $38 million towards improving lives in the communities where we live and work. For more information, visit windermere.com

Windermere Homes & Estates is one of the most successful brokerages in the Windermere Real Estate network. Founded by Rich Johnson in 2013, the forward-thinking company has opened 17 offices and hired more than 500 agents. They are the winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), and was are honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business. Windermere Homes & Estates is known for providing real estate agents with the highest level of professional and technological support in the state. For more information, visit whesd.com.

Rich Johnson, owner of Windermere Homes & Estates launches multimedia-marketing campaign All In, For You in San Diego.

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

30 Aug

Posted at 11:33h in Windermere, Windermere San Diego by
0 Likes

WINDERMERE’S ALL IN, FOR YOU CAMPAIGN COMES TO SAN DIEGO

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“We make the process fun beginning to end. I’m always available and it makes the experience fun while working hard. How my client feels about me and the transaction as a whole, uh, is important to me. It’s all about our clients and I wanted them to have the best experience possible. Now I am all in for Windermere. I’m all in for Windermere. I am all in for Windermere because Windermere is all in for me and my clients.”

Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

29 Aug

Posted at 01:28h in Windermere, Windermere San Diego by
0 Likes

WINDERMERE’S ALL IN, FOR YOU CAMPAIGN COMES TO SAN DIEGO

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“I have become a trusted advisor to my clients. Being able to expose their properties and find their hidden gem. Just knowing that you feel supported helps you know you’re making the right decisions. They rely on me to jump in a pool of sharks. We give them the attention they deserve. It’s part of the culture. Collaboration, not competition. Are you ready to let me put the power of Windermere to work for you?”

The aim of the campaign is to bring agent stories to life and show clients how Windermere really is “all in for them”. Filming for the All In, For You Campaign started on July 30th and will continue throughout the year as Windermere Homes & Estates features different agents and stories.

“In a world full of technology, people lose site of the most important aspect of real estate. The relationship,” said Johnson. “The All In, For You Campaign brings the relationship between agents and clients to the forefront.”

To create this campaign, Windermere held focus groups with their agents – as well as with past buyers and sellers. The goal was to better understand the experience of working with a Windermere agent.

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

28 Aug

Posted at 11:17h in Windermere, Windermere San Diego by
0 Likes

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“I am all in for Windermere, I am all in for Windermere. I am all in for Windermere. I am all in for Windermere. I am all in for Windermere because Windermere, because Windermere, because Windermere is all in for me and my clients. Because Windermere is all in for me and my clients. I am all in for Windermere because Windermere is all in for me and my clients.”

Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

19 Aug

Posted at 21:08h in Agents, Get A Real Estate License, Join Our Group!, Local Real Estate News, Real Estate News, Realtors, San Diego County Real Estate, Windermere, Windermere Homes & Estates, Windermere San Diego by
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Dan Larson brings decades of executive level sales and marketing experience to his real estate clients.  “From international airlines, luxury resorts then real estate, I have been selling one thing or another my entire business life.”

A San Diego resident since 1980, Dan’s established deep roots in the region.  Prior to obtaining a real estate license, Dan owned residences in Mission Hills, Rancho Penasquitos, Escondido, Poway, Rancho Bernardo, Little Italy, East Village and Kensington.  Each purchase and sale fine-tuned Dan’s ability to identify potential and maximize profit – preparation for a future career.

Earlier, Dan was tapped by an international airline for the role of Training Instructor.  Creating and presenting curriculum, training and testing new-hire candidates, polished his public speaking and presentation skills.

Next, San Diego’s luxury hotels needed a talented National Sales Manager to solicit corporate group business and negotiate complex, 7 figure contracts.  Dan accepted the challenge and excelled, earning numerous production awards.

2004 launched a career in real estate sales.  The intervening 15 years proved to be the best and worst of times in the industry.  From boom to bust, Dan’s determination prevailed, holding steady while many of his contemporaries left the industry.  Today he is more ready than ever to help his clients obtain superior outcomes with their next purchase or sale.

Dan feels any boasting is best left to his clients; sharing this recent testimonial:

 “Dan is a seller’s dream!  He is a consummate professional, great communicator and made the entire process of selling a house quick, easy and fun.  I cannot stress enough how amazing he was in communicating next steps, updates, suggestions and answering any and all questions we had.  He did an amazing job and kept everything on schedule…not to mention a quick sale and closing.  We would HIGHLY recommend Dan and Dwell Well Realty for anyone looking for an awesome selling experience.  Thanks again Dan!”  J. Fimbres, Rowena St, San Diego

“Dan is not only a great communicator but his eye for detail can’t be matched. With his personal experience buying and selling his own properties Dan has a gift for anticipating and smoothing the rough spots before they hit his radar. We’re happy he’s chosen to join our team in Rancho Bernardo,” says Rich Johnson, owner of Windermere Homes & Estates.

You can contact Dan at 619.865.1817 or by email at [email protected]

About Windermere Real Estate

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

16 Aug

Posted at 20:23h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

Some the features that increase property values are obvious—like a remodeled bathroom, a modern kitchen, or a sought-after neighborhood. But here are a few features and circumstances you have not have realized can affect property values.

 

  1. The neighbors: Not every neighborhood or community has an HOA that can keep the neighbors from going overboard with decorations or neglecting to care for their home. Homes adjacent to crazy neighbors can potentially be undervalued.
  2. Trendy groceries and coffee: Recent statistics suggest that if your home is a short walk from popular grocery stores like Whole Foods or coffee chains like Starbucks, it can actually appreciate faster than the national average.
  3. Mature trees: A big beautiful tree in the front yard is enviable, and it’s not something that can be easily added to any home. Homes with mature trees tend to get a little boost in value.
  4. Parking: This isn’t too much of an issue if you live in the suburbs or in a rural area, but residents in dense cities can have real problems with parking, and homeowners might need to rent a spot just to guarantee a place to park each night. That’s why having guaranteed parking in urban areas will raise property values.
  5. The front entrance: First impressions matter to buyers—many will cross a home off their list within 10 seconds of stepping through the front door. An appealing front door, a friendly entryway, and a functioning doorbell are all necessities for getting top dollar.

 

About Windermere Real Estate

 

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

16 Aug

Posted at 19:53h in Real Estate News, Real Estate Tips, Realtors by
0 Likes

There is a difference between the two—here’s how to get your home ready to sell Once you’ve decided to put your home on the market, you’re looking to sell quickly for the best possible price. One tactic that can help sell your home faster is staging.

 

At first, staging may seem like a real estate term that doesn’t actually mean anything. Isn’t staging just decorating? Well, not exactly …

 

Appeal to the masses
Your home is likely decorated to your tastes. It could be colorful and eclectic, or rugged and industrial. But when you’re staging your home, rather than appealing to a specific decorating sense, you want to furnish your home in a way that appeals to everyone—and more importantly, doesn’t turn anyone off who just isn’t into your personal style.

 

Tone down the personal flourishes
Buyers want to be able see themselves in a home and imagine how they’d make it their own. Unfortunately, that means less of your own style as you’re preparing for your move. Cut down on family photos, bold artwork, and unusual furniture. Do some major decluttering so the buyer can see all the space and storage opportunities. It may be sad to start removing the items that make your house a home, but it’s an important part of the process.

 

Mass appeal doesn’t mean “boring”
Your staged home can still be colorful, just stay away from extremes. If you paint, stick to whites, grays, or neutrals. Add flourishes of color with window treatments or accent furniture, but try to choose items that will appeal to both genders.

 

Call a pro
There are likely several staging companies in your area. If you need a recommendation, reach out to your trusted real estate professional.

 

About Windermere Real Estate

 

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.