The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

[August 10, 2019] – Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

The aim of the campaign is to bring agent stories to life and show clients how Windermere really is “all in for them”. Filming for the All In, For You Campaign started on July 30th and will continue throughout the year as Windermere Homes & Estates features different agents and stories.

“In a world full of technology, people lose site of the most important aspect of real estate. The relationship,” said Johnson. “The All In, For You Campaign brings the relationship between agents and clients to the forefront.”

To create this campaign, Windermere held focus groups with their agents – as well as with past buyers and sellers. The goal was to better understand the experience of working with a Windermere agent.

“Real estate is an infrequent, complicated and emotional process. Every experience and transaction is different. In an era of tech and convenience… we wanted to show the real value of working with a Windermere agent.” says Johnson.

“We wanted to show compassion, expertise, advocacy and over commitment (if you will) to service, to helping people through this complicated and sometimes emotional experience.”

The stories told through the All In, For You Campaign remind us that real estate purchases are significant milestones in people’s lives. The videos show the impact an agent can make on the entire experience for their clients.

“Over the years I have seen agents go over and above for their clients. It could be anything from driving keys to their place to work, to being there to meet a service provider. It just shows how much they care about their clients.”

What can we expect to see from Windermere Homes & Estates as they bring the All In, For You campaign to San Diego? First of all, there will be print and digital marketing elements, as well as partnerships with different media companies. In some markets, Windermere will even be creating TV ads – which might come to San Diego down the road. Windermere has also created new marketing materials for their agents to use when they are listing homes and working with buyers. Creating direct and immediate benefits to their agent base.

This campaign tells the story of just how important human connection and agent support is to the success of Windermere. “When it comes down to it,” says Johnson, “the secret sauce that I have is my team of professionals who work in risk management or marketing or technology – or even drilling down to the person who sits at the front desk.”

“When everyone buys into the All In, campaign, the message is the same, no matter which office you are in or who you are talking to. Everyone at Windermere is committed to making sure the agents get the best service they can possibly get.”

The All In, For You campaign, whether on TV, radio or social media, aims to make the message of that commitment clear and will highlight just how important agent support is to Windermere’s success.

About Windermere Real Estate

Windermere Real Estate is the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.

The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $38 million towards improving lives in the communities where we live and work. For more information, visit windermere.com

Windermere Homes & Estates is one of the most successful brokerages in the Windermere Real Estate network. Founded by Rich Johnson in 2013, the forward-thinking company has opened 17 offices and hired more than 500 agents. They are the winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), and was are honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business. Windermere Homes & Estates is known for providing real estate agents with the highest level of professional and technological support in the state. For more information, visit whesd.com.

Rich Johnson, owner of Windermere Homes & Estates launches multimedia-marketing campaign All In, For You in San Diego.

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

WINDERMERE’S ALL IN, FOR YOU CAMPAIGN COMES TO SAN DIEGO

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“We make the process fun beginning to end. I’m always available and it makes the experience fun while working hard. How my client feels about me and the transaction as a whole, uh, is important to me. It’s all about our clients and I wanted them to have the best experience possible. Now I am all in for Windermere. I’m all in for Windermere. I am all in for Windermere because Windermere is all in for me and my clients.”

Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

WINDERMERE’S ALL IN, FOR YOU CAMPAIGN COMES TO SAN DIEGO

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“I have become a trusted advisor to my clients. Being able to expose their properties and find their hidden gem. Just knowing that you feel supported helps you know you’re making the right decisions. They rely on me to jump in a pool of sharks. We give them the attention they deserve. It’s part of the culture. Collaboration, not competition. Are you ready to let me put the power of Windermere to work for you?”

The aim of the campaign is to bring agent stories to life and show clients how Windermere really is “all in for them”. Filming for the All In, For You Campaign started on July 30th and will continue throughout the year as Windermere Homes & Estates features different agents and stories.

“In a world full of technology, people lose site of the most important aspect of real estate. The relationship,” said Johnson. “The All In, For You Campaign brings the relationship between agents and clients to the forefront.”

To create this campaign, Windermere held focus groups with their agents – as well as with past buyers and sellers. The goal was to better understand the experience of working with a Windermere agent.

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

The Rebranding of Windermere Continues with Powerful All In, For You Campaign launch in Southern California.

“I am all in for Windermere, I am all in for Windermere. I am all in for Windermere. I am all in for Windermere. I am all in for Windermere because Windermere, because Windermere, because Windermere is all in for me and my clients. Because Windermere is all in for me and my clients. I am all in for Windermere because Windermere is all in for me and my clients.”

Windermere Real Estate has officially launched a new branding campaign filled with powerful stories from actual real estate agents – bringing to life the unique “why” of this innovative company.

Rich Johnson, President and CEO of Windermere Homes & Estates, strives above all to offer the best possible service to his agents, providing them with the tools and support they need to do their job at the highest level. The All In, For You campaign embodies this message.

“Windermere is a brand with a very rich history and legacy,” explains Johnson, “It’s always been an innovative company. We did a brand refresh in 2018 and updated all logos and signage. This All In, For You campaign is part-two of that brand refresh.”

Read the Official All In, For You Campaign press release here.

If you’d like to learn more, please feel free to reach out!

Katie Wyatt, Marketing Manager
Windermere Homes & Estates
[email protected]
760.683.8626

Dan Larson brings decades of executive level sales and marketing experience to his real estate clients.  “From international airlines, luxury resorts then real estate, I have been selling one thing or another my entire business life.”

A San Diego resident since 1980, Dan’s established deep roots in the region.  Prior to obtaining a real estate license, Dan owned residences in Mission Hills, Rancho Penasquitos, Escondido, Poway, Rancho Bernardo, Little Italy, East Village and Kensington.  Each purchase and sale fine-tuned Dan’s ability to identify potential and maximize profit – preparation for a future career.

Earlier, Dan was tapped by an international airline for the role of Training Instructor.  Creating and presenting curriculum, training and testing new-hire candidates, polished his public speaking and presentation skills.

Next, San Diego’s luxury hotels needed a talented National Sales Manager to solicit corporate group business and negotiate complex, 7 figure contracts.  Dan accepted the challenge and excelled, earning numerous production awards.

2004 launched a career in real estate sales.  The intervening 15 years proved to be the best and worst of times in the industry.  From boom to bust, Dan’s determination prevailed, holding steady while many of his contemporaries left the industry.  Today he is more ready than ever to help his clients obtain superior outcomes with their next purchase or sale.

Dan feels any boasting is best left to his clients; sharing this recent testimonial:

 “Dan is a seller’s dream!  He is a consummate professional, great communicator and made the entire process of selling a house quick, easy and fun.  I cannot stress enough how amazing he was in communicating next steps, updates, suggestions and answering any and all questions we had.  He did an amazing job and kept everything on schedule…not to mention a quick sale and closing.  We would HIGHLY recommend Dan and Dwell Well Realty for anyone looking for an awesome selling experience.  Thanks again Dan!”  J. Fimbres, Rowena St, San Diego

“Dan is not only a great communicator but his eye for detail can’t be matched. With his personal experience buying and selling his own properties Dan has a gift for anticipating and smoothing the rough spots before they hit his radar. We’re happy he’s chosen to join our team in Rancho Bernardo,” says Rich Johnson, owner of Windermere Homes & Estates.

You can contact Dan at 619.865.1817 or by email at [email protected]

About Windermere Real Estate

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Some the features that increase property values are obvious—like a remodeled bathroom, a modern kitchen, or a sought-after neighborhood. But here are a few features and circumstances you have not have realized can affect property values.

 

  1. The neighbors: Not every neighborhood or community has an HOA that can keep the neighbors from going overboard with decorations or neglecting to care for their home. Homes adjacent to crazy neighbors can potentially be undervalued.
  2. Trendy groceries and coffee: Recent statistics suggest that if your home is a short walk from popular grocery stores like Whole Foods or coffee chains like Starbucks, it can actually appreciate faster than the national average.
  3. Mature trees: A big beautiful tree in the front yard is enviable, and it’s not something that can be easily added to any home. Homes with mature trees tend to get a little boost in value.
  4. Parking: This isn’t too much of an issue if you live in the suburbs or in a rural area, but residents in dense cities can have real problems with parking, and homeowners might need to rent a spot just to guarantee a place to park each night. That’s why having guaranteed parking in urban areas will raise property values.
  5. The front entrance: First impressions matter to buyers—many will cross a home off their list within 10 seconds of stepping through the front door. An appealing front door, a friendly entryway, and a functioning doorbell are all necessities for getting top dollar.

 

About Windermere Real Estate

 

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

There is a difference between the two—here’s how to get your home ready to sell Once you’ve decided to put your home on the market, you’re looking to sell quickly for the best possible price. One tactic that can help sell your home faster is staging.

 

At first, staging may seem like a real estate term that doesn’t actually mean anything. Isn’t staging just decorating? Well, not exactly …

 

Appeal to the masses
Your home is likely decorated to your tastes. It could be colorful and eclectic, or rugged and industrial. But when you’re staging your home, rather than appealing to a specific decorating sense, you want to furnish your home in a way that appeals to everyone—and more importantly, doesn’t turn anyone off who just isn’t into your personal style.

 

Tone down the personal flourishes
Buyers want to be able see themselves in a home and imagine how they’d make it their own. Unfortunately, that means less of your own style as you’re preparing for your move. Cut down on family photos, bold artwork, and unusual furniture. Do some major decluttering so the buyer can see all the space and storage opportunities. It may be sad to start removing the items that make your house a home, but it’s an important part of the process.

 

Mass appeal doesn’t mean “boring”
Your staged home can still be colorful, just stay away from extremes. If you paint, stick to whites, grays, or neutrals. Add flourishes of color with window treatments or accent furniture, but try to choose items that will appeal to both genders.

 

Call a pro
There are likely several staging companies in your area. If you need a recommendation, reach out to your trusted real estate professional.

 

About Windermere Real Estate

 

In just over 6 years, Southern California-based Windermere Homes & Estates owner Rich Johnson has opened 17 offices and has had over 500 agents join the team. Winner of the Brokerage Achievement of Excellence, awarded by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running his business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

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Every year, here at Windermere Homes & Estates, we donate a day of service to our community. Last Friday, we spent the day at Feeding San Diego, sorting fruits, vegetables, and reclaimed food for families in need. With the help of YOU, our agents; we were able to donate $15,000 equaling 60,000 meals and feeding 63,000 people for a week.

We thrive on building relationships, whether they be with agents, staff or community outreach partners. Creating thriving relationships is one of the core principles that Windermere was founded on.

Thank you for your continued support in creating thriving communities!

About Windermere

The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

 

 

Few things in the home buying process are more frustrating than having your offer accepted, only to have the appraisal fall below your offer. But all is not lost! If the appraisal comes in below your offer, there are several tactics and strategies that can lead to a happy solution.

 

Get a second opinion: There’s no need to take the appraiser’s estimate as fact. You can pursue a value appeal, or you can discuss a second appraisal with your prospective lender. Sometimes you can even get the seller to pay for the second appraisal, because they will be motivated to complete the sale. Your real estate professional should be able to help you through the process of an appeal or a second opinion.

 

Renegotiate for a lower price: Unless the market is extremely hot, there’s a good chance the seller can be talked town to the appraised value. Sellers often prefer to complete the deal, rather than putting the property back on the market.

 

If all else fails, resist the urge to pay more: Sure, paying more in cash to cover the difference between the loan amount and the agreed upon sale price is tempting. Buying a home is an emotional experience, and you may think that this particular home is the only one that you’ll be satisfied with. Take a step back and consider searching for another property.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

We all know that searching for and viewing potential homes is the fun part of the home-buying process. The not-so-fun part? The mortgage.

 

But if you don’t pay attention to the details, your mortgage can end up dragging down the enjoyment of your new home and cause some major regrets. Here are a few mistakes to avoid to ensure that you love your mortgage terms as much as your hew home.

 

Don’t find your home first: Shopping around for the best mortgage rate should be the first step in the home buying process. You may even want to talk to a mortgage broker a full year before you plan to buy. It’ll give you time to get your affairs in order to qualify for the best rate, could save you thousands of dollars in the long run, and you won’t feel rushed to accept an unattractive loan because you’re worried you’ll miss out on your dream home.

 

Don’t forget your real budget: There’s often a big difference between what a lender says you can afford and what you can actually afford. Your debt-to-income ratio doesn’t include the money you spend on hobbies, or the cost of commuting to work, or maintenance and utility costs.

 

Really sit down and examine your spending before committing to the loan amount the lender is offering. You won’t enjoy your home nearly as much if it’s eating into your favorite hobbies.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Moving into a new home is an exciting time, and you’re probably daydreaming about decor and paint schemes and new furniture. But before you get into the fun stuff, there are some basics you should cover first.

 

Change the locks
Even if you’re promised that new locks have been installed in your home, you can never be too careful. It’s worth the money to have the peace of mind that comes with knowing that no one else has the keys to your home. Changing the locks can be a DIY project, or you can call in a locksmith for a little extra money.

 

Steam clean the carpets
It’s good to get a fresh start with your floors before you start decorating. The previous owners may have had pets, young children, or just some plain old clumsiness. Take the time to steam clean the carpets so that your floors are free of stains and allergens. It’s pretty easy and affordable to rent a steam cleaner—your local grocery store may have them available.

 

Call an exterminator
Prior to move-in, you probably haven’t spent enough time in the house to get a view of any pests that may be lurking. Call an exterminator to take care of any mice, insects, and other critters that may be hiding in your home.

 

Clean out the kitchen
If the previous occupants wanted to skip on some of their cleaning duties when they moved out, the kitchen is where they probably cut corners. Wipe down the inside of cabinets, clean out the refrigerator, clean the oven, and clean in the nooks and crannies underneath the appliances.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

When you own your home, things are going to break and, unless you want to spend your money on visits from a neighborhood handyman, you’re going to need to fix them yourself. Luckily, you don’t need an arsenal of tools to handle most home maintenance fixes. These five tools will cover most of your basic projects.

  1. Cordless drill. A cordless drill is a must-have for installing cabinets, drawer pulls, hinges, picture frames, shelves and hooks, and more. Whether it’s for do-it-yourself projects or repairs, you’ll use your cordless drill just about every month.
  2. Drain cleaners. Shower and bathroom sink drains are susceptible to clogs because of the daily buildup of hair and whisker clippings. You can use chemical clog removers like Drano, but they’re expensive and the lingering chemical scent is unpleasant. Instead, buy some plastic drain cleaners that can reach into the drain to pull out the clog of hair and gunk. You can purchase them on Amazon or at a local hardware store for a low price.
  3. Shop-vac. No matter how careful you are, spills and accidents will happen and there are some tasks that just can’t be handled with paper towels or a standard vacuum, like pet messes or broken glass.
  4. Loppers. Even the minimum amount of care for your landscaping will require some loppers to remove damaged branches, vines, thick weeds, and any other unruly plants in your yard.
  5. Flashlight. You’re going to want something a little more powerful than your iPhone flashlight when you’re in the crawlspace!

Being a homeowner is one of the biggest milestones in your life. You feel excited and proud to take care of your new house and truly turn it into a home for you and your family. To keep your house in the best shape possible, here are five bad homeowner habits to avoid.

 

  1. Damaging doors. Slamming your doors can have a huge impact in the long run as it can slowly pull your doors out of alignment and potentially create gaps and cracks near your exterior doors, letting air seep in and boosting your utility bill.
  2. Harmful humidity. Showers lasting over 10 to 12 minutes at high water temperatures can increase chances of mildew and mold growing in your bathroom. Over time, this can also cause the paint on your ceiling to bubble and peel from condensation.
  3. Abusing appliances. Clean the lint tray in your dryer after every use, run the oven cleaning cycle at least once a month, and try to wipe down your stovetop and microwave down regularly to avoid grease and residue build up.
  4. Soiling surfaces. After eating a meal, applying makeup, or working and playing outdoors, try to wash your hands before touching walls, cabinets, and doors. Plus, make it a house rule to remove shoes at the door to avoid tracking dirt onto carpets and rugs.
  5. Punishing pipes. Although not the best of topics, a clog in your pipes or main drain can be a huge pain and costly to fix. Regularly clean hair out of your sink and shower drains and avoid flushing cleansing wipes, paper towels, or feminine products down the toilet.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

One of the most daunting parts of selling your home is deciding what to price it at. You don’t want to price too high and get little to no traction but you don’t want to price too low and undervalue your home. There are so many things to take into consideration, so we’ve outlined the top things you should do before you list.

 

Enlist the help of a local expert. Local agents have years of experience in the market you are selling in, plus have a lot of industry expertise to bring to the table. They will factor in the unique offerings of your home and neighborhood and your wants and needs for the sale of the home to help you properly price.

 

Research homes for sale in your neighborhood. It’s always a good idea to do a little recon on homes for sale in your area. View current and past listings online to find homes that have similar features and were built around the same year as yours to get an idea of prices. Open house in your neighborhood? Take time to pop by in person and get a feel for what their home has to offer at what price.

 

Remove the emotion. Whether it’s your first or fourth home, it is the setting of so many amazing memories and holds a special place in your heart. Unfortunately, emotional attachment to your home can cloud your judgment when pricing it. Try to place your personal feelings about your home on the back burner and focus on tangible features of your home that add great value.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

A recent survey from the National Association of Realtors® revealed that 77 percent of buyers’ agents said staging a home makes it easier for potential buyers to visual it as their own. That’s why here at Breakthrough Broker, we believe staging is not to be overlooked! Here are our top tips.

  1. Dress up your yard. First impressions count, and the first one your home gives comes from the exterior. Mow the lawn, clean up shrubbery, rake any leaves, clean the walkway and driveway, plant in-season flowers, and pull up any unsightly weeds.
  2. Reduce personal items. Make it easier for buyers to imagine themselves making your house their home by removing personal photos and knick-knacks from shelves, walls, and counters. Instead replace them with clean, simple décor, such as abstract paintings, nature images, vases, plants, and more.
  3. Organize your storage areas. Storage is a huge selling point. Tidy up and clear out the accessible closets and cupboards in the home and make sure to point them out during an open house or showing.
  4. Appeal to the senses. Consider ways you can appeal to potential home buyers’ other senses. During a viewing or open house, bake some fresh cookies or burn delicious smelling candles and play light, relaxing music in the background.
  5. Consider turning to an expert. With their knowledge of current trends and great eye for design, professionally certified stagers can transform a home in a variety of ways and have a keen sense of what home buyers want and expect in a home. Investing in hiring a pro may pay off in dividends.

 

About Windermere Real Estate

 

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

 

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Home inspection is a crucial step in the home buying process. After finding the perfect house, you will want to ensure that there are no hidden faults that may require lengthy and expensive repairs or renovations down the line.

To prepare you for this process, here are the top four things you need to know.

  1. The buyer is responsible for the inspection. Make sure you give yourself ample time to find a reputable, certified home inspector by asking for referrals from your real estate agent, friends, and family and do your research online. Plus, don’t forget to factor in the cost of the inspection into your budget.
  2. Home inspectors are usually generalists. They will evaluate most areas of your home, such as the foundation, basement, plumbing, electrical systems, heating and cooling systems, walls, floors, ceilings, and attics. But, if your home is equipped with special features, like a pool or chimney, you may need to hire a specialist.
  3. Buyers can attend the inspection. In fact, a lot of inspectors suggest it! This is an opportunity for you to get any outstanding questions regarding the condition of the house you are purchasing answered.
  4. You have options if the inspection uncovers a problem. If the problems discovered are serious, like structural damage or safety issues, the seller is legally required to fix them. You also have the option to back out of the purchase without facing any consequences. If the problems are smaller, you can submit a formal request for repairs and negotiate for them to cover some or all of the cost.

About Windermere Real Estate

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Selling your home can be an exciting, but stressful time. Luckily you are not alone in this process. Finding the right listing agent is key to having a successful, smooth experience. Your listing agent will help you price and market your home, negotiate with home buyers, and walk you through home inspection and closing. You want to find someone who has your best interest in mind and is knowledgeable and experienced. Select an agent about six to eight weeks before putting your home on the market. Ask friends and family for recommendations, do thorough review searches online, and conduct in-depth interviews with several agents before making a final decision. During each interview, make sure you clearly state your goals for the sale and what you are looking for in an agent. To help you pick the best agent for you, here’s what you should consider.

  • Are they a full-time agent?
  • How many years have they been a listing agent?
  • Have they sold any homes in your neighborhood in the past year?
  • What types of homes/properties do they normally list?
  • What is their process for marketing homes?
  • What does an open house event look like for them?
  • Will you be working with the same individual throughout the process or will it be a team?
  • What is their level of responsiveness?
  • What is their average sold-to-list timeline?
  • How many listings are they managing right now?
  • What will be expected from you throughout the process?
  • What is their fee?
  • Can you talk to one of their previous clients?

Using this criteria, you can narrow down your options and find the right fit for you!

About Windermere Real Estate

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Ever get the itch to do a DIY project? Whenever we do, our favorites involve getting outdoors and mixing up our landscaping features. Whether its as simple as installing some lighting or a little more time-consuming like repotting plants, a fresh look for the lawn always gives your home a fresh look as well. Here are our top five easy landscaping projects!

  1. Create a pathway. To guide you and visitors throughout your yard and link different areas together, install a pathway. You can use materials from a variety of materials, including reclaimed pallet wood, flagstones, gravel, and more to add texture and color.
  2. Add a wall or border. Installing a flagstone, rock, or brick wall around flower beds or trees adds a sleek, clean look to your landscaping and helps separate different sections of your yard.
  3. Install a water feature. Nothing says zen quite like the sound of trickling water as you relax in your backyard. You can start simple with by purchasing and installing a small feature powered by a solar panel or create a larger focal point in your yard by installing a waterfall wall or small pond.
  4. Light your way. An easy way to transform your yard is to strategically use lighting. Place cool-colored lights high in trees to recreate a moonlight feel, use pathway lights to naturally guide the eye, or highlight objects or plants.
  5. Plant upwards. Expand your yard space by drawing the eye to the sky with a trellis fence or screen made of wood or metal. Once you install your trellis, select your climbing plants and vines and get to planting!

About Windermere Real Estate

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

You’ve found the perfect home and it has everything you’ve ever dreamed of. Spacious, modern kitchen. Gloriously open floor plan. Giant bedrooms. Great location and neighborhood. The only downside is the backyard is slightly smaller than you’d hoped. But no reason to stress. There are many ways you can optimize your outdoor space to make it feel much larger! Check out our favorites below.

Separate Your Space

Breaking up your outdoor area into separate spaces or nooks can help make your backyard feel larger. Place items like planters, small walls, or outdoor light fixtures in between the spaces or separate them by installing different ground surfaces, such as decking, gravel, grass, and concrete.

Use Plants Creatively

Place plants throughout your backyard to help open up the space. Use plants with larger leaves to create depth, place warm-colored plants, such as red, yellow, or orange, near the front or in the center of the yard to catch attention, or install a trellis or plant taller plants to draw the eye upwards.

Incorporate Strategic Decor

Use big structures like pergolas and arbors to frame your outdoor space and give it a grander feel. Add a large sculpture or water fixture in the center or towards the back of the yard as a focal point, then arrange your furniture around it. Finally, hang large mirrors with steel, stone, or wooden frames to reflect light and trick the eye.

By using these techniques and more, you can alter perception and make your small yard feel like the large one of your dreams.

About Windermere Real Estate

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.

Hardwood floors are highly desirable for most homeowners, but they come with their share of challenges when it comes to cleaning, maintenance, and repairs. After a few months or years of heavy use from kids playing with toys and chairs being shuffled around, it may be time for some DIY fixes.

Hiding scratches: If you’ve got a good eye for matching colors, you can actually use crayons or markers or purchase wax sticks from the hardware store to fill-in scratches. Try to match the stain color on your floors, but don’t worry if it’s a little off. If the color is close, once the scratch is filled, it’ll look like a variation in the wood grain.

Polishing floors: You can make a polish solution for your floors from household ingredients. Mix olive oil and vinegar in equal parts, pour it directly into scratches, and then wipe it off after 24 hours. It may take several applications, but this homemade polish will fill and cover most scratches.

Clever decor: It’s not a long-term solution, but sometimes the most painless way to fix scratches in your floors is to cover them with a rug or furniture arrangement.

Spot sanding: For deeper scratches, you’ll need to spot sand with fine steel wool or sandpaper, use wood filler, and stain and seal the repaired area.

About Windermere Real Estate

In just over 5 years, Southern California-based Windermere Homes & Estates co-owners Rich Johnson and Brian Gooding have opened 17 offices and have had over 500 agents join their team. Winners of the Brokerage Achievement of Excellence, awarded to them by the San Diego Association of Realtors® (SDAR), Windermere Homes & Estates was also honored to be the first recipient of the new annual SDAR Award given for standard of ethics, commitment to compliance and high regards for running their business.

Windermere Real Estate is ranked the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Alaska, Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed over 86,000 sides for more than $31.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than 38 million dollars towards improving lives in the communities where we live and work. For more information, visit www.windermere.com.