Homebuyer Incentives: A Few Do’s And Don’ts
When you’re selling your home, adding some extra perks can help you find a buyer quickly. An incentive is essentially a marketing spend for your home sale. But you want to make sure your marketing dollars are being used effectively, so consider these do’s and don’ts:
DO recognize your home’s flaws, and offer an incentive that compensates. Buyers will look at extremely dated decor or appliances as a big looming expense, so you can alleviate their anxiety with a warranty or repair/renovation allowance.
DON’T use an incentive to try to get buyers to bite on an inflated sale price. If your home isn’t priced properly, it’s unlikely that an incentive—even one with significantly monetary value—will hide that fact. You’re better off revaluating your pricing, rather than spending big on an incentive.
DO consider homebuyer incentives when there’s close competition. If there are other listed homes in the area with similar features and pricing, an incentive can be a winning factor.
DON’T forget to check on the legality of your incentive offers. The laws on incentives can vary greatly between states, so work with a knowledgeable, trustworthy real estate professional to ensure that your homebuyer incentives are above board.
*About Windermere Homes & Estates*
Windermere Real Estate is the largest regional real estate company in the Western U.S. with over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 77,000 home sales for more than $36.7 billion in dollar volume. The Windermere family has a proud heritage of serving our neighbors via the Windermere Foundation which funds services for low-income and homeless families. Since 1989, the Windermere Foundation has contributed more than $40 million towards improving lives in the communities where we live and work. For more information, visit windermere.com.
Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.
Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.