Windermere agents understand that selling a home can be an emotional journey. They find joy in helping their clients move their lives forward by being obsessively dedicated to their profession and sweating even the smallest of details.

Real Estate Mastery

The Science of Selling

When selling a home, the end goal is to get the best price and most favorable terms in the shortest amount of time. Windermere agents are experts at this process, using their mastery of marketing, pricing, and negotiation to achieve the best outcome for you. Here’s an overview of the steps to selling a home.

01

Prep Work

First impressions are key when selling, so it’s
important to put in the time to make sure
your home is in top condition. Fresh paint,
clean closets, flowers; there’s a lot you can do
to make even the humblest of homes look
like a million bucks. Check out our Get Ready
To Sell checklist
 for a list of ideas and tips.

06

Negotiation

First impressions are key when selling, so it’s
important to put in the time to make sure
your home is in top condition. Fresh paint,
clean closets, flowers; there’s a lot you can do
to make even the humblest of homes look
like a million bucks. Check out our Get Ready
To Sell checklist
 for a list of ideas and tips.

02

Price

Pricing a home is hands-down the most
important aspect in getting the highest
return in the least amount of time. Many
considerations go into setting the price,
including the condition and location of your
home, recent nearby sales, and similar homes
that are currently for sale. These will all factor
into the Competitive Market Analysis (CMA)
your agent puts together to determine
the optimal sale price for your home.

07

Purchase and Sale Agreement

This is the legal contract a buyer and seller
enter into once the buyer’s offer has been
accepted by the seller. It outlines the terms
and conditions of the sale and is signed by
both parties.

03

Marketing

Your agent will put a plan together to market
your home to the most likely potential buyers
using a variety of tools, such as digital
marketing, advertising, direct mail, and open
houses.

08

Inspection

Once the Purchase and Sale Agreement is
signed by the buyer and seller, a home
inspector is hired to examine the home’s
health, safety, and major mechanical systems.
If any issues arise from an inspection, the
buyer may be able to renegotiate their offer.

04

Showings

While they can be inconvenient, home
showings are a necessary part of selling.
When your home is on the market it has the
potential to be shown at any time, so it's
important to maintain a certain level of
cleanliness. During home showings, we recommend stepping out to give potential buyers privacy while viewing your home.

09

10

Escrow

Once the offer is accepted and a closing date
agreed upon, escrow allows the buyer and
the seller to have an outside party ensure all
parts of the contract are complete.

Closing

At closing, all the paperwork is signed by the
buyer and seller, both parties pay any
settlement fees, and the documents are
officially recorded. Prior to closing, you'll
receive a settlement statement outlining any
fees that may apply to you.

05

Offers

When a buyer is interested in purchasing
your home, their real estate agent will draw
up an offer that is presented to you by your
agent. In addition to any legal requirements,
the offer specifies things such as the price,
earnest money, closing terms, contingencies,
and other conditions of the purchase.

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Curious what’s happening in the market where you’re thinking about buying a home? Read Windermere Chief Economist Matthew Gardner’s latest GARDNER REPORT featuring economic and housing updates.

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Get started with a Windermere agent.

We can make the buying process easy.
Contact us to get answers to all your questions.

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