WINDERMERE AGENTS IN PALM DESERT STAR IN ALL IN VIDEO CAMPAIGN SERIES
Local Brokerage Expands Impressive All In Video Ad Campaign Series Starring Top Real Estate Agents
[September 12, 2019] – On September 6th Windermere Homes & Estates brought the highly anticipated “All In, For You” campaign to the desert!
Word spread and the buzz was high from the audition success in San Diego a few months back. In June, over forty agents signed up for a Casting Call to kick-start the campaign series. With camera-ready looks, scripts in hand, and smiles beaming bright – one by one, agents shared their unique stories in front of the camera.
The newly successful campaign series went live on July 30th. Following in suit with the first casting call from the San Diego offices, Windermere Homes & Estates geared the casting towards agents that work directly with their clients every day, collecting moments, experiences, and achievements while utilizing the tools Windermere provides, helping agents streamline their work and embrace their talents, going “All in” for their clients.
“We were thrilled to have had such a great turn out and we are excited to have even more agents participating in the campaign,” expresses President and CEO of Windermere Home & Estates, Rich Johnson. “After experiencing the first Casting Call, I realized this is something beyond just ourselves – this is something significant for the agents individuality and the company as a whole.”
He continues that there are over 6,500 agents in the Western Region, and a family mindset has been the true success for Windermere over the last forty-six years. “We firmly believe in our agents and helping build their careers – providing the best technology, resources, and guidance possible, but that also includes listening to the agents and acknowledging the value they bring every day to their clients and to each other.”
Windermere Home & Estates Senior Marketing Coordinator, Katie Wyatt points out the continued support the agents have shown for the All In, For You campaign. “The agents represent what Windermere is founded upon: relationships. We want to honor their stories just as much as they uphold Windermere’s, and the families they help. Not to mention, this is fun and something different for us and the agents — it brings us together!”
Windermere Homes & Estates has an emphasis on servicing their clients and the community, continuously striving for integrity, a strict code of ethics, serious market expertise, and a hardcore commitment to the community.
Each month for the remainder of the year, the All In, For You campaign showcases videos, photos, and stories from different agents and will be featured throughout the media, social platforms, and television.
Johnson mentioned, “One of the most repeated comments we heard agents say was how fulfilling it was to be a part of someone’s story in finding a home. Seeing agents share their story is most fulfilling for me.”
The All In, For You Campaign is a true testament in the power of story telling and brings a new standard to empowering agents and the strong, long-lasting relationships Windermere Homes & Estates will continue to make in their journey of success.
About Windermere Real Estate
Windermere Homes & Estates has always focused on three basic principles: hire the best people, give them the best tools, create thriving communities. Collaboration not competition and building relationships with agents, clients and community partners has helped Windermere homes & Estates become one of the top 5 brokerages in California. Backed by Windermere Real Estate, the largest regional real estate company in the Western U.S. including over 300 offices and 6,500 agents serving communities in Arizona, California, Colorado, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington, and Mexico. Last year, Windermere closed 87,000 home sales for more than $36.7 billion in dollar volume.
Windermere Homes & Estates donates a portion of the proceeds from every home purchased or sold to the Windermere Foundation, which supports low-income and homeless families in the community. What started in 1989 as a grassroots foundation serving families in need in Washington state, has grown to encompass eleven states and has raised over $38 million for programs and organizations that provide shelter, clothing, children’s programs, emergency assistance and other services to those who need our help the most.
Windermere Homes & Estates was founded by Rich Johnson in 2013 and has been setting the standard ever since. The forward-thinking company has opened 17 offices and hired more than 500 agents with awards such as the Brokerage Achievement of Excellence and the Standards of Ethics, awarded by the San Diego Association of Realtors® (SDAR). Creating a “3rd place” for agents to collaborate and connect on a daily basis both virtually and in person has been a key factor in Windermere Homes & Estates’ success.
Katie Wyatt, Marketing Manager
Windermere Homes & Estates